Er du innen helsebransjen, driver en klinikk, jobber med pasienter etc, og har vurdert om du kanskje skal kaste deg på blogging? Da bør du lese litt videre 🙂 Svaret på tittelen er kanskje innlysende da dette er en blogg og jeg er manuellterapeut. Men for meg som er mer enn middels interessert i data, helse og sosiale mediekanaler er det interessant å følge med på siden www.HealthisSocial.com.
Et innlegg for et par uker siden med tittelen Healthcare Blogging: Wide Open Opportunities diskuterer hvorfor helsepersonell, sykehus, private klinikker bør blogge. Under følger et utkast, men jeg anbefaler å lese hele innlegget for de som ønsker litt motivasjon for å evt benytte blogg som en del av din egen eller klinikken sin framtoning på nettet.
Nobody reads blogs? Well: Google does. Google loves blogs. Don’t you think Google is an important ‘follower’? Hypothetical: which of these two kinds of ‘followers’ would you rather have?:
Ten thousand followers on Twitter, 99.9% of which ignore your tweets and the rest aren’t paying strong attention to you
1 search engine, like Google, who indexes and archives your blog’s content and serves it up to people who are actively looking for what you might have?
Patients read blogs too. “Oh, we tried a blog, but only had 25 subscribers.” Only 25? You mean those 25 people – human beings – don’t matter? What if a few of those readers were healthcare journalists or philanthropists or patients who are connected via their own communications platforms to thousands of others?
For that matter, what if you had 1? What if she’s the one person with a condition and she finds your content of immense and rare value? What if your content enables her to lead a better life, even if in some small way? Why would you refer to her as an ‘only’?
You (or your client) don’t own Twitter or Facebook. You don’t own your tweets. You have no control over Twitter. No control over Facebook. You don’t even own your name on those services.
The only place you own on the Internet is your domain name. Why would you abandon the only thing in an uncontrollable world that you have some control over?
Why would not take advantage of the wide opportunities to produce an infinite combination of content – enduring and timeless content – that matters most to the very people you serve?
Healthcare content is far too important to leave to Twitter and Facebook. You (or your client) are experts (I hope). If you are, I hope you know how to bring forth your expertise online.