Behaviour Change in Healthcare – PODCAST

This is a really interesting BMJ Podcast featuring Doc Mike Evans, who has made the youtube hit video "23 and 1/2 hours: What is the single best thing we can do for our health", Dan Heath co-author of the book "Switch – how to change things when change is hard" and Domhnall McAuley, BMJ primary care editor. Host is BJSM editor Karim Khan.

They discuss strategies to use in healthcare to change behaviour – both from patient and practitioner view to improve patient health/empowerment.

I found it really interesting that they do not think the solution is going to come from the healthcare side, but from a collaboration with knowledge from the marketing, business and behaviour change professionals. Keyterms are stories, emotion as the fuel for change, patient engagement more than patient education.

Enjoy the video and the podcast is here: http://snd.sc/1a7Extt

#MT #tlf  

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